The secret world free#

These factions organize on major social platforms and discussion boards like Reddit, as well as non-mainstream channels such as 4chan, Gab, and others.ДЇactions, not individual users, are the actual influencers of the internet. Small groups of hyper-active users gather around their shared interests, forming subcultures called factions.

The internet's best-kept secret is there's a method behind what goes viral. Better yet, they can focus on connecting authentically at a human scale with real people on the internet, rather than fighting trolls, bots, and inauthenticity.ДЇactions Control Social Media, for Better and Worse If communications pros start to view a brand's digital presence through this lens, they can navigate the chaos of the internet while keeping brand integrity and values intact.

There are predictable systems at play on social media that are responsible for disinformation and have disproportionate influence - and they're identifiable. The good news? There's a way back to that original vision. This internet landscape is not only unsettling for users but can feel dangerous and volatile for brands with an online presence (read: almost all of them). We live in an age of online disinformation and viral fake news, sock puppet accounts, election influence operations, deep fakes, and a reactive 'cancel culture' driven by viral hot takes. Today, that rosy vision feels further away than ever.

The secret world free#

Remember when we thought the internet would democratize information, enable free expression, and foster a more transparent society?